If you haven’t read of Groundswell yet, we recommend you consider it. Full of great stats (you know we love stats) and case studies, this practical book will help you think more deeply about what you’re strategizing, considering, and already doing in the social media space.

The social media phenomenon appears to be reaching a tipping point. Recent studies have shown Boomers embracing these new forms of communication almost as fervently as the generation that followed them. And with the adoption of blogs, forums, user generated content, Facebook, and MySpace (to name a few) by large segments of society, business can no longer afford to ignore the conversations that are taking place around them.

Groundswell, written by Charlene Li and Josh Bernoff of Forrester Research, is a terrific resource about these technologies and tools in the context of reality. The authors have provided an excellent guide to understanding what these technologies are, how there use varies among different demographic segments, and how business can change strategies to benefit. The book includes useful case studies that demonstrate how companies have reacted to this change in the customer- business relationship.

Our only critique is that the book becomes somewhat repetitive as it presents case studies that do not differ from each other in a large extent, but frankly, we find that in most business and strategy books.

In the name of full disclosure, we were fortunate to receive a review copy of the book. (We did buy one also as a gift for a colleague.)

Definitely take the time to check out their blog. They have a free profile tool that is really interesting!