According to today’s EPM email, 27% of mothers say nutritional content is their top consideration when buying groceries for their children; the kids preferences are the top consideration for 22%. (They credit pasta manufacturer Ronzoni for the data.)

As a marketer, I find it fascinating because children have long been considered the main influencer for moms. We do a lot of work relating to healthy eating and health trends, as well. So while we are not surprised that nutritional content is important, the trends are going to be worth watching!