We were fascinated to read this article at Searchengineland and the Hitwise data that was released last week. Seems that more searchers are using complex, longer queries. Great news for efficiency! We are huge fans of searching deeply and saving time!
The Hitwise release also talks about Business and Finance, Sports, Online Video and Social Networking categories showing double-digit increases in their share of traffic coming directly from search engines in January 2009 as compared to January 2008.
Lately, we’ve been thinking about media planning point(s) of view on the appropriateness of different types of media planning approaches – in particular reach vs. frequency. Don’t ask us why. We’re just curious that way.
And what we found were differing opinions. Big surprise in the advertising industry.
Still, we thought we’d share some of the articles with you.
Because who couldn’t use a little light reading?
January 13, 2009 from Media Realism Blog
TV Reach & Frequency–Obsolete?
October 8, 2008 from David L. Smith & MediaPost
Web Video GRPs: Not All Are Equal
September 16, 2008 from Josh Chasin & MediaPost
Valuation And Evaluation
July 2, 2008 from Judah Phillips & MediaPost
Performance, Performance, Performance
June 17, 2008 from Josh Chasin & Media Post
Reach, Frequency Help Online GRPs
June 17, 2008 from David L. Smith & Media Post
Should The Web Have GRPs?
April 26, 2008 from Broadcasting & Cable
Measuring Engagement
Audience Metric Exerts Increasing Influence on Ad Spending
