Archive for April, 2009

If you love search stats….

April 15th, 2009  |  Published in Uncategorized

I loved this article from MediaPost and had to share. I mean, who couldn’t use a good statistical laugh on a Wednesday morning.

20 Funny, Clueless, Weird, And Existential Google Keyword Searches

Social Media for Insights

April 11th, 2009  |  Published in Uncategorized

Did you see this article in WARC: US marketers aim to measure social media?

Worth a read…. Some highlights:

Moreover, 80% of chief marketing officers are now using consumer insights generated on the web to help “shape decision-making at the executive level”.

Similarly, 90% employ “customer stories and product suggestions” in helping identify which goods they should attempt to develop.

By the end of next year, 59% more respondents will utilise reviews from members of the public in the innovation process, with information found on Twitter recording a 407% uptick on this measure.

Sam Decker, chief marketing officer of Bazaarvoice, argued “while 2009 may have been a trial run for many brands and social media, in 2010, CMOs expect social initiatives to directly impact their bottom lines, without exception.”

Of course, we love this because this is what we do in our Social Focal Reports: analyze conversations to identify important trends and information for product and marketing opportunities, and more.

Need a Nag?

April 1st, 2009  |  Published in Uncategorized

This cracked us up. HassleMe. Not drinking enough water? Forgot to call your mother? Need a little help keeping out of the dog house? Tell the nice folks at HassleMe what to bug you about, and they’ll nag you via email at semi-unpredictable intervals. Nagging. Just like Mama used to do.