Archive for May, 2009
May 28th, 2009 |
If you love creating press lists, raise your hand!
Not so many, I see.
Fortunately, there are people out there trying to make those media relations jobs just a little bit easier.
If you’re on Twitter (and I bet you are), you can find tons of journalists, as you know. But wouldn’t it be great if there was a list so you could follow some pertinent people in case they ask for exactly what your client has to offer? Or to be there for them when they need help with something that doesn’t even pertain to you, but that would help build a nice relationship?
There is. My Creative Team Wiki has a Media People Using Twitter list. And while I am certain it’s not totally comprehensive, you just may find some people you didn’t have on your list already.
May 26th, 2009 |
Uncategorized | 8 Comments
Researchers like us sometimes feel like private investigators. We search, mine, dig for information that is not readily available. And then we summarize, analyze, and bring meaning to it.
Not so different from a P.I., right?
Well, there are some overlaps, perhaps. Way more similarities in my dreams than in reality, I might add. But it fascinates me and I try to keep up on the tools the P.I.’s are using because some are really useful to regular (la-dee-da) researchers like us. PI Buzz is one of the sites I keep in my feed. It’s my Perez Hilton.
Just thought I’d share.
May 16th, 2009 |
Uncategorized, demographics | 2 Comments
I write about search a lot. Let me clarify that. I write about what can be found with search, not the search itself. I write about techniques and tools.
So it will come as no surprise that I read a huge amount about new search technologies and new tools. A whole honkin’ lot. I used to crack up when I ‘d hear people say honkin’ in my MidWest days But I digress.
Suffice it to say, I read a lot about search.
In the past several weeks, I have seen about a kabillion articles about Wolfram/Alpha – a “computational knowledge engine.” You think I’m exaggerating? Maybe a little, but here are some highlights: Note that this is a small percentage of the stories out there, these are all from this week, and the Google Stories all pin them against W/A. Oh my!
Creating A Mind-Monster Is Harder Than It Looks
I felt so bombarded that I vowed not to write about it. But today, the highly respected Gary Price of Resourceshelf sent out a brief description and a link to his mini-users-guide and I realized that I was being stubborn (imagine that).
So I’ve given in. Sold out.
I have to admit (reluctantly) that Wolfram Alpha really may be the best thing since sliced bread. Try it (everyone else is). It’s pretty honkin’ amazing.
Go look and take a few minutes and watch the W/A screencast.
May 7th, 2009 |
When we wrote about this site last month in our newsletter, it was a hit!
So, just in time for Mother’s Day, we thought we’d repost for those who missed it the first time…
This cracked us up. HassleMe. Not drinking enough water? Forgot to call your mother? Need a little help keeping out of the dog house? Tell the nice folks at HassleMe what to bug you about, and they’ll nag you via email at semi-unpredictable intervals. Nagging. Just like Mama used to do.
May 4th, 2009 |
We’ve known for a long time that demographics and syndicated media usage studies alone are not enough to understand consumers. This article from AdAge This article suggests that personality tests can be an effective prediction tool for media usage.
In a time when media usage is consistently shifting and is being used simultaneously, in short spurts, and for different objectives, this might be worth watching.
Worth a read.