We can absolutely help!

There are several easy ways to do this. First, if you remember, the Absolut ads all say ‘Absolut something’ so I’d search in Google for “Absolut Jenson” and you’ll see that the first several results clearly confirm that the gallery was correct. In fact, the first result shows a neat listing of all the ads.

But you know us. Even though Google is so easy and so great, we need to tell you another way. And you’ll be glad we did, because this is a really groovy resource. (Thanks to Garret for the pointer!) There’s this great database of advertising called Ads of the World. You can browse by brand, agency, keyword, category, country. It’s great. No, it’s not complete. Not even close. But there are some really terrific ads here. If you choose Absolut, you’ll be bummed to see that the Jenson is not there, however. But we bet that you’ll get lost in the exploration and have a really good time anyway.

And since we’re throwing out other ways of approaching this, we went to Ask.com and searched for absolut ads and found Absolutads.com which is where we easily found this ad.

We say buy the painting!

The archives go back to the mid-1960’s. There is some amazing information here. Such as this abstract that caught my eye. (I’m sure it’s not just because I have pre-teen sons!)

Title: A Short-Term Longitudinal Study of Internet and Computer Game Use by Adolescent Boys and Girls: Prevalence, Frequency of Use, and Psychosocial Predictors

Author: Willoughby, Teena

Descriptors:Friendship; Grade 12; Grade 10; Internet; Longitudinal Studies; Psychological Patterns; Video Games; Grade 9; Grade 11; Gender Differences; Parent Child Relationship; Peer Relationship; Well Being; High School Students; Age Differences; Predictor Variables; Social Influences

Source: Developmental Psychology, v44 n1 p195-204 Jan 2008

Peer-Reviewed: Yes

Publication Date: 2008-01-00

Pages: 10

Abstract: Prevalence, frequency, and psychosocial predictors of Internet and computer game use were assessed with 803 male and 788 female adolescents across 2 time periods, 21 months apart. At Time 1, participants were in the 9th or 10th grade; at Time 2, they were in the 11th or 12th grade. Most girls (93.7%) and boys (94.7%) reported using the Internet at both time periods, whereas more boys (80.3%) than girls (28.8%) reported gaming at both time periods. Girls reported a small decrease over time in the frequency of hours spent per day on overall technology use, mostly due to a decrease in gaming. Both linear and curvilinear relations were examined between parental relationships, friendship quality, academic orientation, and well-being measured in early high school and the frequency of technology use in late high school. Being male significantly predicted both computer gaming and Internet use. There also were trends in favor of higher friendship quality and less positive parental relationships predicting higher frequency of Internet use. Importantly, moderate use of the Internet was associated with a more positive academic orientation than nonuse or high levels of use.

I am often surprised at the variety of subjects that are associated with education and how frequently our projects can benefit from a literature search of academic, educational articles.

It might come in handy for you one day, too.