February 11th, 2011 |
In order to put women in communities in perspective, I was honored to present some geeky stuff at BlissDom! You can see my slides here but know that I had some pithy things to say about them. Really I did! (If you don’t believe me….well, just do, okay? Have I ever lied to you before?)
I’m working on some fascinating (at least to me) stats and trends regarding BlissDom in social media. So check back soon!
October 31st, 2009 |
Uncategorized | 3 Comments
I heard about the new book Twitterville a bit ago – I mean, really, if you hang out on Twitter at all, you are bound to have come across it in the past month or so. A few weeks ago, I got an email from the Final Blog Potomac organizers telling me that I’d get a copy of the book at the un-conference. Oh yay! Shel Israel would be speaking there, and he’d be signing books.
Cool. I was going to score a signed copy of Twitterville. Woot!
At the last minute, I decided to go to the pre-Blog Potomac happy hour. What the heck. And I met Shel. I could start now about how I feel about social media being a gateway drug… one that leads to in-person meetings but that’s a post for another time.
But what a nice guy. Okay, I know I sound surprised. Don’t mean to. It’s just that many business authors I’ve met have left me feeling a little… dismissed. You know what I mean?
Anyway, back to the point. Sorry.
I have a signed book to give away. To one of you. I am not kidding.
But first, you have to read The Social Studies Group’s (our sister company) statistical analysis of social mentions of the book for September and October 2009 to humor me. I have included charts, graphs and maps. I love this stuff.
It won’t hurt a bit.
Take me there…..
June 26th, 2009 |
Innovation in communication continues to soar. The more that we build and maintain our relationships and manage our lives online, the more we expect from our tools. (I know I do!) Thank goodness those smart developers continue to deliver… This week, we’re sharing three new, particularly innovative tools that we think you’ll be interested in trying.
Read our latest newsletter…
May 28th, 2009 |
If you love creating press lists, raise your hand!
Not so many, I see.
Fortunately, there are people out there trying to make those media relations jobs just a little bit easier.
If you’re on Twitter (and I bet you are), you can find tons of journalists, as you know. But wouldn’t it be great if there was a list so you could follow some pertinent people in case they ask for exactly what your client has to offer? Or to be there for them when they need help with something that doesn’t even pertain to you, but that would help build a nice relationship?
There is. My Creative Team Wiki has a Media People Using Twitter list. And while I am certain it’s not totally comprehensive, you just may find some people you didn’t have on your list already.
May 26th, 2009 |
Uncategorized | 8 Comments
Researchers like us sometimes feel like private investigators. We search, mine, dig for information that is not readily available. And then we summarize, analyze, and bring meaning to it.
Not so different from a P.I., right?
Well, there are some overlaps, perhaps. Way more similarities in my dreams than in reality, I might add. But it fascinates me and I try to keep up on the tools the P.I.’s are using because some are really useful to regular (la-dee-da) researchers like us. PI Buzz is one of the sites I keep in my feed. It’s my Perez Hilton.
Just thought I’d share.
May 16th, 2009 |
Uncategorized, demographics | 2 Comments
I write about search a lot. Let me clarify that. I write about what can be found with search, not the search itself. I write about techniques and tools.
So it will come as no surprise that I read a huge amount about new search technologies and new tools. A whole honkin’ lot. I used to crack up when I ‘d hear people say honkin’ in my MidWest days But I digress.
Suffice it to say, I read a lot about search.
In the past several weeks, I have seen about a kabillion articles about Wolfram/Alpha – a “computational knowledge engine.” You think I’m exaggerating? Maybe a little, but here are some highlights: Note that this is a small percentage of the stories out there, these are all from this week, and the Google Stories all pin them against W/A. Oh my!
Creating A Mind-Monster Is Harder Than It Looks
I felt so bombarded that I vowed not to write about it. But today, the highly respected Gary Price of Resourceshelf sent out a brief description and a link to his mini-users-guide and I realized that I was being stubborn (imagine that).
So I’ve given in. Sold out.
I have to admit (reluctantly) that Wolfram Alpha really may be the best thing since sliced bread. Try it (everyone else is). It’s pretty honkin’ amazing.
Go look and take a few minutes and watch the W/A screencast.
May 7th, 2009 |
When we wrote about this site last month in our newsletter, it was a hit!
So, just in time for Mother’s Day, we thought we’d repost for those who missed it the first time…
This cracked us up. HassleMe. Not drinking enough water? Forgot to call your mother? Need a little help keeping out of the dog house? Tell the nice folks at HassleMe what to bug you about, and they’ll nag you via email at semi-unpredictable intervals. Nagging. Just like Mama used to do.
May 4th, 2009 |
We’ve known for a long time that demographics and syndicated media usage studies alone are not enough to understand consumers. This article from AdAge This article suggests that personality tests can be an effective prediction tool for media usage.
In a time when media usage is consistently shifting and is being used simultaneously, in short spurts, and for different objectives, this might be worth watching.
Worth a read.
April 15th, 2009 |
I loved this article from MediaPost and had to share. I mean, who couldn’t use a good statistical laugh on a Wednesday morning.
20 Funny, Clueless, Weird, And Existential Google Keyword Searches
April 11th, 2009 |
Did you see this article in WARC: US marketers aim to measure social media?
Worth a read…. Some highlights:
Moreover, 80% of chief marketing officers are now using consumer insights generated on the web to help “shape decision-making at the executive level”.
Similarly, 90% employ “customer stories and product suggestions” in helping identify which goods they should attempt to develop.
By the end of next year, 59% more respondents will utilise reviews from members of the public in the innovation process, with information found on Twitter recording a 407% uptick on this measure.
Sam Decker, chief marketing officer of Bazaarvoice, argued “while 2009 may have been a trial run for many brands and social media, in 2010, CMOs expect social initiatives to directly impact their bottom lines, without exception.”
Of course, we love this because this is what we do in our Social Focal Reports: analyze conversations to identify important trends and information for product and marketing opportunities, and more.