Lately, we’ve been thinking about media planning point(s) of view on the appropriateness of different types of media planning approaches – in particular reach vs. frequency. Don’t ask us why. We’re just curious that way.
And what we found were differing opinions. Big surprise in the advertising industry.
Still, we thought we’d share some of the articles with you.
IBM’s second global online survey of consumer digital media and entertainment habits was published.
While we all assumed that consumers would trade personal information for incentives, it’s been hard to quantify.
Close to 60 percent of total respondents were willing to provide information about themselves — such as age, gender, lifestyle or communications preferences — in exchange for something of value. Younger respondents had fewer concerns about revealing personal preferences, and a sizeable portion of participants over the age of 45 were also willing to share information about themselves. However, all respondents indicated the need for perceived value and incentives as a trade-off to provide personal information.
The report has some other interesting data. Worth a read.
Megan, our Director of News & Media Research, is always reading. Is that a great job, or what!? Last night (at some crazy hour) she sent me this article, When Is Social Networking Kosher In The Office? from NPR. You can read it or listen to it.
I had to share this one, because we hear companies discussing this all the time – the pros and cons of social networking. This story talks about Yammer as one workplace solution for team microblogging.
Findownerssearch.com is one of those sites that makes us think: “Why didn’t someone invent this sooner?”
Findownerssearch allows you to:
Find the owner of a brand name
Find all the brands owned by an individual or company
Find brands in a given area/category
Just think of the possibilities. You can use this site to do competitive analysis, provide information for a new business pitch, research a new product development. I typed in “Pendaflex” (mostly b/c I am sitting next to many items that need to be filed). I got the parent company name, address, and a list of all the other products they make. Oh, I also got descriptions of the products as well. So simple, yet so very useful.
Not only is the message important, but it’s very cool to see how they incorporated some groovy tools. See them also on Facebook, YouTube, Flicker, Team Sugar.
If you drill down through the Cuisines section, you’ll find Scottish food and you’ll see this:
Scots get tired of their food being summarized as haggis, whiskey, deep-fried Mars bars, and shortbread in tartan tins.
Yet there is something to it. Haggis is oatmeal and offal, both of which the Scots both eat a lot. Scots are very pround of their whiskey. And as for shortbread, Scots really do have a sweet tooth.
In general, Scottish food is seen as being very heavy. There are many jokes of it all being “artery clogging”. Not even a vegetable such as cabbage is a major player in the Scottish diet.
And you’ll also see this:
Comfort foods in Scotland are soups, casseroles and steamed puddings. In November 2003, the “Food Trust of Scotland” surveyed 6,000 Scots to determine what their top ten Scottish foods were. The results were as follows, in order from the most popular down:
Cranachan
Aberdeen Angus beef
Smoked salmon
Scotch broth
Venison casserole
Haggis with neeps and tatties
Farmhouse cheese and oatcakes
Roast lamb
Clootie dumplings
Baked salmon
And on this wonderful site (our new favorite? I don’t know – we like so many!), you’ll also find extensive information in these categories:
Chris Brogan compiled a free ebook on personal branding called Personal Branding for the Business Professional (pdf format). It runs just about 15 pages (including the cover) and contains everything from strategy advice to some considerations to over 100 tactics and ideas on what to do next.
I liked what I read, and since Chris asked that if I did I’d consider blogging a link back to this post so that people know where to get the ebook.
You probably know a lot of this stuff. But it’s worth a read. Don’t we all get around to our own branding and promotion last?
We love to read. Good thing, since that’s a huge part of our jobs here! Wendy was asked by Smart CEO for a recommendation of a business book for a summer reading article recently and the issue is out. Click here to see her smiling face on page 41.
Truth be told, I’m on my 12th mystery this summer. Of course I don’t abandon the business reading, but poolside? I’ll take a Laura Lippman book anytime.
Shirl Kennedy of The Resource Shelf’s Niche Information mentioned The Food Timeline today. I went to check it out and found it fascinating. (read: I spent way too long playing with it!)
Ever wonder what foods the Vikings ate when they set off to explore the new world? How Thomas Jefferson made his ice cream? What the pioneers cooked along the Oregon Trail? Who invented the potato chip,and why?
You will find a plethora of popular lore and contradictory facts. Timeline? Well, it’s not perfect since foods evolve over time, but this is a very fun and interesting research site.
