Scherer Cybrarian » branding http://www.scherercybrarian.com Ask Us We Know Sat, 31 Oct 2009 19:29:29 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Waiting for Your Cat to Bark? http://www.scherercybrarian.com/blog/2006/06/15/waiting-for-your-cat-to-bark/ http://www.scherercybrarian.com/blog/2006/06/15/waiting-for-your-cat-to-bark/#comments Thu, 15 Jun 2006 11:32:00 +0000 admin http://www.scherercybrarian.com/scherer/?p=35 Waiting for Your Cat to Bark?, a brand new book by Jeffrey and Bryan Eisenberg (along with Lisa Davis) just went on sale. I plan to get a copy this week – and Michele Miller’s Wonderbranding says (and she’s always right!) that this is a must read.

Michele writes:

“Plain and simple, it’s all about persuading customers to do business with you when they ignore marketing. And this team of authors does a heck of a job. Read an excerpt from the book here.
In the book, you’ll learn:

  • How the customer’s buying process works in a cross-channel, new media-driven marketplace
  • Why customers respond differently today than they used to
  • How to use the Web to generate persuasive momentum across multiple channels
  • How the various touch-points within a business affect each other
  • How to guide prospects through the buying process at every customer touch-points
  • How personality traits influence customer behavior online and offline
  • How to anticipate the different angles from which customers approach your business
  • How to identify and provide meaningful answers to your customers’ questions at each stage of their buying process
  • How to begin implementing Persuasion Architecture™ techniques for your business

…You can also read reviews from folks like Seth Godin, Jeffrey Gitomer and Roy H. Williams…”

So I’m all over it!

]]> http://www.scherercybrarian.com/blog/2006/06/15/waiting-for-your-cat-to-bark/feed/ 1 Marketing to women. http://www.scherercybrarian.com/blog/2006/03/19/marketing-to-women/ http://www.scherercybrarian.com/blog/2006/03/19/marketing-to-women/#comments Sun, 19 Mar 2006 11:46:00 +0000 admin http://www.scherercybrarian.com/scherer/?p=22 I’ve long followed WonderBranding at terrific blog by Michele Miller about Marketing to Women. And I have been reading Andrea Learned for ages. It’s an interest of mine and, with some large clients that have very female target audiences, it’s important to keep up. This morning (awfully early on a Sunday, I might add!) I followed a link from WonderBranding to Holly Buchanan’s How to Shatter Stereotypes and Understand What She Really Wants. Great stuff here. Read back a bit to some editorial about research findings discussing women online. I love when people challenge the conclusions of a study in the media. So often, the data are barely the basis of the publicity….

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