You want to know what is being said about your client or your brand online by customers, non-customers, friends and foe. You need to know. The social media world is huge and unweidly, but we can put it in perspective. We scour the blogs, communities, personal pages, videos, photos, podcasts to find out who is talking about you and what they are saying.

Our reports are custom. Do you want just stats? No problem. Clips? Right on. Or are you in search of something visual — charts and graphs and PowerPoints, oh my! We can do that, too.

And to keep track of your social media reality moving forward, we can track that information for you every week, month, quarter, you name it. We aim to please.

Here’s how SMART works:

• First we’ll discuss what your goals are. In-depth? Top-line? Monitoring for the overall brand? Searching for specific products or initiatives? Certain people within the organization?
• Then, we’ll identify the keywords that will yield the results you’re looking for. Keywords are a work in progress, we’ll continue to refine, change and add them as necessary. They might be different in different format sites (video vs. photo vs. blog) and for different sites within each category. They all work differently.
• As a final product, you can choose a Word document or Excel or PowerPoint or a custom blog populated with SMART results. Either way, it will be easy to read, understand and share.

All SMART services are priced based on the estimated hours needed on a contracted frequency (weekly, monthly, etc.)