Problem: How can we find out short of conducting extensive primary research studies (which we are happy to do, by the way!) what is the mindset of specific audiences on specific issues or topics?

Solution: Use the creative secondary research technique, Social Focal Groups, developed by Scherer Cybrarian to garner feedback from these audiences.

What are Social Focal Groups?

As you know, Focus Groups ask your audience what they think, want, and need in
terms of a particular issue, product, or service. The challenges are 1) they are being
asked in an artificial setting and may or may not provide the most accurate
information as to how they really behave or believe and 2) they address only a
limited number of participants and project those responses onto large groups of
people and 3) they can be costly.

One solution to combat these challenges is to conduct Social Focal Groups. These are
analytical reports of information that your audiences are putting out there that we
mine, read, segment, and aggregate.

We scour the social web and determine what the audiences are saying in their
natural habitat, among their peers about the issues at hand. Since we are not
asking them anything, but rather gathering the information that they have already
provided, we are leveraging their honest, unfettered words to help us paint a picture
and provide an accurate assessment of the needs as they relate to your project.

What you will see is a detailed summary of the information with pointed examples to
illustrate the key points.

What do these reports cost and what is the timing?

All reports are custom and are estimated based on the depth of the subject and availability of the data. Give us a call and let’s talk details; we’ll get back to you within 24 hours with a price. And we bet it’s less than you think. As with any ‘thinking’ work, we would like time to do this right. If you can allow 2-3 weeks for completion, we’d be thrilled.

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