Craig Honick brings 20 years of management and organizational development insight to Scherer Cybrarian Services. An experienced executive in both the for-profit and non-profit sectors, he is also a seasoned population analyst, university trained in historical, ethnographic, interactionist and quantitative research traditions; academically and professionally, he has specialized in deciphering individual and group assumptions, beliefs, and values as a conduit to effecting and/or managing change at the organizational, industry and community level.

A former association management company executive, Craig now focuses a large part of his consulting work with trade and professional associations. He is currently a member of the Industry Advisory Group for the Convention Industry Council, an umbrella organization for more than 30 professional trade associations in the meetings, convention, travel and exhibition industries. His recent industry association clients include the American Heart Association, American Bar Endowment, American College of Cardiology, Convention Industry Council, Heart Rhythm Society, National Association of Home Builders Research Center, and the American Academy of Audiology, and the Building Owners and Managers Association International.

Craig is a former analyst with UCLA’s Graduate School of Education and Information Studies, where among other projects he was responsible for initiating and managing a long-term, ethnographic study of change in the Los Angeles Police Department, the first study of its kind later funded on a continuing basis by the National Institute for Justice. He is also a former professor of business in the School of Business Administration and Economics at California State University Northridge, where he taught Business Education, Communications, Management and Market Research as part of both the undergraduate and MBA programs.

Craig completed his undergraduate studies in History at the University of California, Los Angeles (UCLA), where he also completed extended coursework in the planning and control of non-profit organizations under J. Fred Weston in the Anderson Graduate School of Management. He completed masters studies in History at California State University, Northridge, as well as doctoral studies in Higher Education and Organizational Change at UCLA’s Graduate School of Education and Information Studies. Craig has advanced training in quantitative methods, and is a sought after expert in qualitative research design and analysis, particularly in projects that involve participant-observation methods such as ethnography, action science, “in-situ” focus groups and long interviews.