Wendy founded Scherer Cybrarian in 1995 after leaving Bozell Worldwide where she was Partner, Account Services. She has been involved with the online world since 1988 and has a deep understanding of marketing strategy, planning and new media.

Her strategic planning and marketing background has allowed the firm to delve deeply into clients knowledge needs to help determine what information is needed as well as to solve the business challenges at hand.

She has worked on assignments for Disney Interactive, the Los Angeles Times, CoreStates Bank, St. Paul/Travelers, Zurich, Legg Mason, Bank of Baltimore, First National Bank of Omaha, Firaxis Games, MidAmerican Energy and virtually all B2B, B2C and consumer categories. She has done extensive consultation with YWCA USA and other major non-profits.

Aside from her research expertise, in the past several years Wendy has provided interim leadership in marketing and research at organizations such as the YWCA USA, IDFA (Got Milk?) and other highly respected organizations.

She has a BA from Virginia Commonwealth University.